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Turkey's AK Trolls also focus their attention on social media platforms like Facebook. In July 2018, Samantha Bradshaw, co-author of the report from the Oxford Internet Institute at Oxford University, said that "The number of countries where formally organised social media manipulation occurs has greatly increased, from 28 to 48 countries globally.
 The majority of growth comes from political parties who spread disinformation and junk news around election periods." In October 2018, The Daily Telegraph reported that Facebook "banned hundreds of pages and accounts that it says were fraudulently flooding its site with partisan political content – although they came from the US instead of being associated with Russia." In January 2019, Facebook said it has removed 783 Iran-linked accounts, pages and groups for engaging in what it called "coordinated inauthentic behaviour". Archimedes Group is a Tel Aviv-based private intelligence agency that has operates political campaigns using social media since 2017.

 In 2019 it was banned from Facebook for “coordinated inauthentic behavior” after Facebook found fake users in countries in sub-Saharan Africa, Latin America and Southeast Asia. Facebook investigations revealed that Archimedes had spent some $1.1 million on fake ads, paid for in Brazilian reais, Israeli shekels and US dollars. Facebook gave examples of Archimedes Group political interference. The Atlantic Council's Digital Forensic Research Lab said in a report that "The tactics employed by Archimedes Group, a private company, closely resemble the types of information warfare tactics often used by governments, and the Kremlin in particular." Russian interference In 2018, Special Counsel Robert Mueller indicted 13 Russian nationals and three Russian organizations for "engaging in operations to interfere with U.S. political and electoral processes, including the 2016 presidential election." Mueller contacted Facebook subsequently to the company's disclosure that it had sold more than $100,000 worth of ads to a company with links to the Russian intelligence community before the 2016 U.S. presidential election. In September 2017, Facebook's chief security officer Alex Stamos wrote the company "found approximately $100,000 in ad spending from June of 2015 to May of 2017 — associated with roughly 3,000 ads — that was connected to about 470 inauthentic accounts and Pages in violation of our policies. Our analysis suggests these accounts and Pages were affiliated with one another and likely operated out of Russia." Clinton and Trump campaigns spent $81 million on Facebook ads. The company pledged full cooperation in Mueller's investigation, and provided all information about the Russian advertisements, including the identities of the individuals and companies who made the purchases. Members of the House and Senate Intelligence Committees have claimed that Facebook had withheld information that could illuminate the Russian propaganda campaign. Russian operatives have used Facebook to organize Black Lives Matter rallies and anti-immigrant rallies on U.S. soil, as well as anti-Clinton rallies and rallies both for and against Donald Trump. Facebook ads have also been used to exploit divisions over black political activism and Muslims by simultaneously sending contrary messages to different users based on their political and demographic characteristics in order to sow discord. In some cases, real people have been impersonated to these ends. Zuckerberg has stated that he regrets having dismissed concerns over Russian interference in the 2016 U.S. presidential election.

Russian-American Billionaire Yuri Milner, who befriended Zuckerberg between 2009 and 2011 had Kremlin backing for his investments in Facebook and Twitter. In January 2019, Facebook removed 289 Pages and 75 coordinated accounts linked to the Russian state-owned news agency Sputnik which had misrepresented themselves as independent news or general interest Pages. In total, these accounts had around 790,000 followers and had spent around $135,000 on advertising between October 2013 and January 2019. Facebook later identified and removed an additional 1,907 accounts linked to Russia found to be engaging in "coordinated inauthentic behaviour". In 2018, a UK DCMS select committee report had criticised Facebook for its reluctance to investigate abuse of its platform by the Russian government, and for downplaying the extent of the problem. In February 2019, Glenn Greenwald wrote that a cybersecurity company New Knowledge, which is behind one of the Senate reports on Russian social media election interference, "was caught just six weeks ago engaging in a massive scam to create fictitious Russian troll accounts on Facebook and Twitter in order to claim that the Kremlin was working to defeat Democratic Senate nominee Doug Jones in Alabama. The New York Times, when exposing the scam, quoted a New Knowledge report that boasted of its fabrications: “We orchestrated an elaborate ‘false flag’ operation that planted the idea that the Moore campaign was amplified on social media by a Russian botnet.'" Anti-Rohingya propaganda In 2018, Facebook took down 536, Facebook Pages, 17 Facebook Groups, 175 Facebook accounts and 16 Instagram accounts linked to the Myanmar military. Collectively these were followed by over 10 million people. The New York Times reported that: Facebook's Complicit in Modi's Rise in India In 2019 a book titled The Real Face of Facebook in India, co-authored by the journalists Paranjoy Guha Thakurta and Cyril Sam alleges that Facebook was both directly complicit in, and benefited from, the rise of Modi’s BJP in India. Company governance Early Facebook investor and former Zuckerberg mentor Roger McNamee described Facebook as having "the most centralized decision-making structure I have ever encountered in a large company." Nathan Schneider, a professor of media studies at the University of Colorado Boulder argued for transforming Facebook into a platform cooperative owned and governed by the users. Facebook co-founder Chris Hughes states that CEO Mark Zuckerberg has too much power, that the company is now a monopoly, and that, as a result, it should be split into multiple smaller companies. Hughes called for the breakup of Facebook in an op-ed on The New York Times. Hughes says he's concerned that Zuckerberg has surrounded himself with a team that doesn't challenge him and that as a result, it's the U.S. government's job to hold him accountable and curb his


"unchecked power." Hughes also said that "Mark's power is unprecedented and un-American." Several U.S. politicians agree with Hughes. EU Commissioner for Competition Margrethe Vestager has stated that splitting Facebook should only be done as "a remedy of the very last resort", and that splitting Facebook would not solve Facebook's underlying problems. Litigation The company has been subject to repeated litigation. Its most prominent case addressed allegations that Zuckerberg broke an oral contract with Cameron Winklevoss, Tyler Winklevoss, and Divya Narendra to build the then-named "HarvardConnection" social network in 2004. On March 6, 2018 BlackBerry sued Facebook and its Instagram and WhatsApp subdivision for ripping off key features of its messaging app. In 2019 British solicitors representing a bullied Syrian schoolboy, sued Facebook over false claims. They claimed that Facebook protected prominent figures from scrutiny instead of removing content that violates its rules and that the special treatment was financially driven. In October 2018 a Texas woman sued Facebook, claiming she had been recruited into the sex trade at the age of 15 by a man who "friended" her on the social media network. Facebook responded that it works both internally and externally to ban sex traffickers. Definers Public Affairs In October 2017, Facebook expanded its work with Definers Public Affairs, a PR firm that had originally been hired to monitor press coverage of the company to address concerns primarily regarding Russian meddling, then mishandling of user data by Cambridge Analytica, hate speech on Facebook, and calls for regulation. Company spokesman Tim Miller stated that a goal for tech firms should be to "have positive content pushed out about your company and negative content that's being pushed out about your competitor". Definers claimed that George Soros was the force behind what appeared to be a broad anti-Facebook movement, and created other negative media, along with America Rising, that was picked up by larger media organisations like Breitbart. Facebook cut ties with the agency in late 2018, following public outcry over their association.

Impact Economy Economists have noted that Facebook offers many non-rivalrous services that benefit as many users as are interested without forcing users to compete with each other. By contrast, most goods are available to a limited number of users. E.g., if one user buys a phone, no other user can by that phone. Three areas add the most economic impact: platform competition, the market place and user behavior data. Facebook began to reduce its carbon impact after Greenpeace attacked it for its long-term reliance on coal and resulting carbon footprint. Facebook provides a development platform for many social gaming, communication, feedback, review, and other applications related to online activities. This platform spawned many businesses and added thousands of jobs to the global economy. Zynga Inc., a leader in social gaming, is an example of such a businesses. An econometric analysis found that Facebook's app development platform added more than 182,000 jobs in the U.S. economy in 2011.
The total economic value of the added employment was about $12 billion. Society Facebook was the first social network to connect billions of people. Social networking allows people to stay in touch with friends, relatives and acquaintances wherever they are in the world. It can reunite lost family members and friends. It allows users to trade ideas and stay informed. It unites people with common interests and/or beliefs. Facebook has changed how people communicate. It is a publishing platform that allows users to share content with others, possibly at a global scale. One study found that informational uses were more correlated to civic and political action than to recreation.

 In The Facebook Effect David Kirkpatrick stated that Facebook's structure makes it difficult to replace, because of its "network effects". He notes how difficult it would be to move all of a user's relationships and photos to an alternative. Facebook lets people participate in an atmosphere with the "over the backyard fence" of a neighborhood, despite the actual distance involved. As of 2016, 44 percent of the US population gets news through Facebook. Emotional health Studies have associated social networks with positive and negative impacts on emotional health. Studies have associated Facebook with feelings of envy, often triggered by vacation and holiday photos. Other triggers include posts by friends about family happiness and images of physical beauty—such feelings leave people dissatisfied with their own lives.

 A joint study by two German universities discovered that one out of three people were more dissatisfied with their lives after visiting Facebook, Professor Larry D. Rosen stated that teenagers on Facebook exhibit more narcissistic tendencies, while young adults show signs of antisocial behavior, mania and aggressiveness. Positive effects included signs of "virtual empathy" towards online friends and helping introverted persons learn social skills. In a blog post in December 2017, the company highlighted research that has shown "passively consuming" the News Feed, as in reading but not interacting, left users with negative feelings afterwards, whereas interacting with messages pointed to improvements in well-being. Politics In February 2008, a Facebook group called "One Million Voices Against FARC" organized an event in which hundreds of thousands of Colombians marched in protest against the Revolutionary Armed Forces of Colombia . In August 2010, one of North Korea's official government websites and the country's official news agency, Uriminzokkiri, joined Facebook. During the Arab Spring many journalists claimed that Facebook played a major role in the 2011 Egyptian revolution. On January 14, the Facebook page of "We are all Khaled Said" was started by Wael Ghoniem to invite the Egyptian people to


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